Social Media Marketing & Community Manager
Location: Boston, MA
Department: Hailo | Boston
Type: Full Time
Min.experience: Experienced
Job Description
This position represents the eyes and ears of Hailo in Boston. The successful candidate will be someone who is a strong communicator, loves building relationships and is able to manage complex projects in a single bound.
You will be joining an exceptional team including passionate entrepreneurs and top-notch developers and designers. The job of Hailo Community Manager is multi-faceted and requires a talented generalist who is able to combine world-class communication skills with the ability to think creatively while maintaining a sound, strong analytical view.
Key Responsibilities
Be the voice of our company for customers, drivers, influencers, bloggers, journalists and partners
Manage the blogs (passenger & driver), core social pages and other channels (email, SMS). Use our vast data resources to source stories and content. Be creative and push the limits.
Drive word-of-mouth, spark engagements, elicit feedback and prompt discussions.
Make new users feel at home. Listen, learn from, and feed back to our central marketing and product development teams in order to ensure that we deliver campaigns and build products that both sides of our market love.
Work with the central team to ‘localize’ key content and formats and assist on local launches and campaigns
Work both independently and within an international matrix
Report clearly and incisively on progress
Skill Set
By definition this person will be stronger in some areas than in others, depending on their background. The mix of qualities we are looking for includes demonstrable experience and skills in the following areas:
Required
Storytelling, Content & Creativity – We will want to review samples of writing, video, use of images
Community Building – Show us some of your curated social pages and/or blogs and the publishing tools used e.g. Hootsuite
Data Analysis & Insight Reporting – You will be able to demonstrate familiarity with social monitoring tools e.g. Google Alerts, Radian6, Crimson Hexagon, Google Analytics, Omniture
Social Helpdesk/eCRM – You have familiarity with eCRM e.g. Salesforce, ZenDesk, Constant Contact
Social Campaigns – Show us how you have built awareness, acquisition/sales, loyalty. Familiarity with social marketing apps e.g. Wildfire, Involver, North Social
Blogger & Influencer Relations – demonstrable memberships, contacts
Preferred
PPC e.g. AdWords (desktop and mobile), Facebook Ads
CPM e.g. DoubleClick
Great to Have
PR – press releases, journalist & blogger relations, event management, awards
ATL – print, outdoor
BTL – direct mail, street teams/experiential
Agency/Supplier management
Why us?
Hailo is taking the world’s major cities by storm in 2012. Since our launch in London in late 2011, Hailo has rave reviews (check out the App Store, Android Market or search Twitter for @HailoCab or @HailoDriver), real revenues, and explosive growth.
We’ve raised $20M from an all star cast of investors including Accel Partners, Wellington Partners, and Atomico Ventures. Together they’ve funded Facebook and Spotify, founded Skype, and brought loads of other fantastic companies to life all over the world.
We view word-of-mouth marketing and community-building as core to our success.
Remuneration
Competitive salary including stock options and uncapped potential. Ride in style with a significant Hailo cab allowance.
Requirements
Degree from a top university
World-class oral and written communication skills (with examples)
Intrinsic understanding of digital/tech/new media/social media with a working knowledge of underlying web and mobile technologies
Demonstrable success in social media / community curation evidenced by a killer portfolio, which might be the blog, YouTube channel, Twitter page and/or Facebook Pages you’ve managed
Hungry, creative self-starter who likes to build things from the group up
Passion to change the world with technology as a catalyst for social engagement and change
Raw energy
Preferred
Some PR and/or Digital Marketing experience
GO TO: http://jobs.hailocab.com/apply/PLZShd/Social-Media-Marketing-Community-Manager.html?source=SIMP
